100% of the funds from the products will go towards supporting the Equal Justice Initiative. The EJI, founded in 1989 by Bryan Stevenson, is a 501(c)(3) nonprofit organization that provides legal representation to people who have been illegally convicted, unfairly sentenced, or abused in state jails and prisons.
The Equal Justice Initiative stands for Racial Justice, specifically in the Criminal Justice System. With a focus on public education, the Equal Justice Initiative is an incredible organization to donate to as Students for BIPOC aims to achieve racial justice through educating the youth. The Equal Justice Initiative and Students for BIPOC have many of the same goals, and the Equal Justice Initiative has made inspiring achievements within the criminal justice system by helping incarcerated individuals who were unable to help themselves. Emily and Lily were introduced to the Equal Justice Initiative when they watched the movie Just Mercy and listened to Anthony Ray Hinton, an innocent man who spent 30 years on death row, speak to their school. The Equal Justice Initiative helped Anthony Ray Hinton prove his innocence and has done so for many other individuals who have been failed by the justice system that was built on racism.